Close 3–5x More
Deals Without
Hiring a VP of Sales
We build your AI-powered sales system and GTM playbook in 12 weeks — so you stop guessing and start closing predictably.
Limited spots per cohort. We take 4–6 founders per quarter to guarantee results.
You Raised Capital.
Now You Need Revenue.
Most seed-stage founders hit the same walls — and don't realize how much each one is costing them in runway and leverage.
No Repeatable Sales Process
Your closes live in your head. You win deals, but you can't teach anyone else how — and you can't scale what isn't documented.
Prospecting Eats 50%+ of Your Time
You're manually working LinkedIn and cold email — work that should be automated or never done by you at all.
Pipeline Is Guesswork
Without a real funnel, revenue forecasting is hope-based. Investors notice. Your Series A story falls apart without hard data.
Considering Hiring Too Early
70–90% of early VP of Sales hires fail — not because of the hire, but because there's no documented process to hand them.
Here's the truth: Founder-led sales works — until it doesn't. You can't scale instinct. You can't hire from chaos. And you can't automate what isn't documented. We fix all of that.
We Don't Do Sales For You.
We Build the System With You.
Everything a VP of Sales would build in year one — without the $150K salary, the 6-month ramp, or the 70–90% chance it fails.
ICP + Messaging Architecture
Ruthlessly clear on who to target and exactly what to say to make them care.
AI Prospecting Infrastructure
Automated identification and enrichment of high-fit leads — running 24/7 without you.
Outreach + Qualification
Personalized multi-channel sequences. Only qualified prospects reach your calendar.
Sales Playbook Documentation
Your exact process written down — ready to hand to your first hire on day one.
Metrics Dashboard
Real-time pipeline visibility. No more guessing — just clean numbers to act on.
Founders Who've Already
Installed the System
Before this, we were closing 1–2 deals per month through our network. After 12 weeks, we're closing 5–7. The playbook alone is worth 10x what we paid.
I was doing all the sales myself with no way to hand it off. Now I have a documented playbook ready for my first hire. This is exactly what we needed.
We went from 2% email open rates to 18%. The AI is finding better-fit prospects than we ever could manually. Our CAC dropped 60%.
Why Not Just Hire?
of early VP of Sales hires fail — not because the person was wrong, but because there was no documented founder process to hand them. You can't hire your way out of a systems problem.
| Approach | Upfront Cost | Time to Results | Risk | What You Get |
|---|---|---|---|---|
| Hire VP of Sales | $150K+ salary | 6–12 months | 70–90% | Process still in your head |
| Hire SDR/BDR | $60–80K + tools | 3–6 mo ramp | High without playbook | Execution only, no strategy |
| Keep going solo | $0 cash | Never scales | Certain burnout | Stalled growth |
| The Umbrella System | $10,500 | 12 weeks | Low — built together | Playbook + AI system + clarity |
We fix the process first. Then you hire — and your first sales hire succeeds because they have a system to run from day one.
Three Phases.
Twelve Weeks. One System.
Foundation — Weeks 1–4
ICP definition, messaging architecture, and discovery framework. You leave knowing exactly who to target and what to say.
Execution — Weeks 5–8
We deploy AI prospecting infrastructure, outreach sequences, and qualification. You're closing deals while learning the system.
Handoff — Weeks 9–12
You take full ownership. We document everything into your permanent playbook and configure your metrics dashboard.
Straightforward Pricing.
No Retainers After.
One fixed engagement. You own everything we build — no ongoing fees, no lock-in, no dependency on us to keep it running.
Total: $12,000
- Full 12-week engagement
- ICP + messaging architecture
- AI prospecting infrastructure
- Automated outreach + qualification
- Sales playbook documentation
- Metrics dashboard setup
VP of Sales: $150K+ salary
6 months of burned runway
70–90% failure rate
- Full 12-week engagement
- ICP + messaging architecture
- AI prospecting infrastructure
- Automated outreach + qualification
- Sales playbook documentation
- Metrics dashboard setup
- Priority scheduling + onboarding
✓ $1,500 savings vs. payment plan
4–6 spots per quarter. Next cohort filling now.
Built For Specific Founders.
We keep cohorts small. Being honest here saves us both time.
This Is For You If...
- Seed-stage B2B SaaS founder ($2M–$15M raised)
- You have PMF and at least a few paying customers
- You need predictable revenue — not just hustle
- Doing founder-led sales and want to systematize it
- Want to hire eventually, but need a playbook first
- Willing to commit 3–5 hours/week for 12 weeks
This Is NOT For You If...
- Pre-product or no paying customers yet
- You want someone to "do sales for you"
- Already have a documented, working sales process
- Series B+ with a full sales org already in place
- Not prepared to invest real time in the engagement
Answered Honestly.
Install Your Revenue Engine.
In 12 Weeks.
Stop guessing. Stop scrambling. Start operating with a sales system that doesn't depend on you being in every room.
Not sure if it's the right fit? The 15-min call is zero pressure — it's just to confirm this is right for where you are right now.