Apps that ship. Systems that scale. Partners who stay in the game.
The Umbrella Firm builds its own software and yours — with celebrities, creators, and domain experts who have the audience and the vision. We bring everything else.
Most firms hand you a deck and walk away. We deal ourselves in — building real products and standing behind them with strategy, design, engineering, and launch.
Start a ConversationSovi and homies are products we own, run, and grow. We're operators first — which means we know exactly what it costs, what breaks, and what actually ships.
You bring the audience, the expertise, and the vision. We bring the product, the engineering, and the go-to-market. Together we build something neither of us could alone.
A great app nobody downloads is a portfolio piece. Every build comes with positioning, messaging, and the systems to acquire, convert, and keep the right users.
We don't consult on software — we live it. Both of these are ours, built from scratch, end to end.
An AI-powered reputation management and marketing automation platform for local service businesses. Reviews answered, outreach automated, SEO compounding — all without lifting a finger.
Visit withsovi.com →An all-in-one roommate management app built for 18–25 year olds. Designed and engineered in-house for iOS and Android, from first sketch to the App Store.
Visit joinhomies.app →Every great hand is played across four suits. Ours are the teams behind the work — each with a card, a role, and a reason we close.
Where it all began — a love for design and code. Hearts builds the product itself. The highest card in the deck and the pulse everything beats around.
Diamonds make it shine. This team turns raw work into something people see, want, and remember — polish, story, and value made unmistakably visible.
The Ace of Spades. The card that takes the hand. Decisive, direct, built to close. Spades turns interest into revenue and conversations into partnerships.
A club is a gathering. This team grows and tends the collective — the relationships, the answers, and the trust that keeps everyone at the table.
No mystery. No bloated retainers. A deliberate process that takes an idea from concept to market in four plays.
We dig into your idea, your audience, and your goals — and decide together whether there's a real hand worth playing here.
Strategy, product definition, and design. We shape exactly what we're building and how it wins before a single line of code is written.
We build it — web or mobile — with the same craft and care we put into our own products. You watch it come together, week by week.
Launch and go-to-market. Positioning, messaging, paid and organic — a full system designed to get it in front of the right people.
If you're a creator, founder, or domain expert with an audience and a vision — let's talk about whether we're the right firm to build it with you.
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