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Product & Venture Firm
WE BUILD
WHAT YOU
IMAGINE.

Apps that ship. Systems that scale. Partners who stay in the game.

The Umbrella Firm builds its own software and yours — with celebrities, creators, and domain experts who have the audience and the vision. We bring everything else.

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What We Do

One firm.
The full
hand.

Most firms hand you a deck and walk away. We deal ourselves in — building real products and standing behind them with strategy, design, engineering, and launch.

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01 / BUILD

Our Own Apps

Sovi and homies are products we own, run, and grow. We're operators first — which means we know exactly what it costs, what breaks, and what actually ships.

02 / PARTNER

Apps With You

You bring the audience, the expertise, and the vision. We bring the product, the engineering, and the go-to-market. Together we build something neither of us could alone.

03 / LAUNCH

Real GTM

A great app nobody downloads is a portfolio piece. Every build comes with positioning, messaging, and the systems to acquire, convert, and keep the right users.

Built In-House

Products we own
& operate.

We don't consult on software — we live it. Both of these are ours, built from scratch, end to end.

withsovi.com / dashboard
Reputation Score
94
Avg. Rating
4.9 ★
Outreach
AI Responses
Local SEO
Campaigns
♦ SaaS · Web App
SOVI
Reputation, on autopilot.

An AI-powered reputation management and marketing automation platform for local service businesses. Reviews answered, outreach automated, SEO compounding — all without lifting a finger.

AI AutomationReviewsLocal SEOMarketing
Visit withsovi.com →
homies
homies
Your People
Closer than ever before
♥ iOS · Android
HOMIES
Your people, closer.

An all-in-one roommate management app built for 18–25 year olds. Designed and engineered in-house for iOS and Android, from first sketch to the App Store.

iOSAndroidNativeSocial
Visit joinhomies.app →
The Deck

FOUR SUITS.
ONE WINNING HAND.

Every great hand is played across four suits. Ours are the teams behind the work — each with a card, a role, and a reason we close.

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Hearts

Development

Where it all began — a love for design and code. Hearts builds the product itself. The highest card in the deck and the pulse everything beats around.

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Diamonds

Marketing

Diamonds make it shine. This team turns raw work into something people see, want, and remember — polish, story, and value made unmistakably visible.

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Spades

Sales

The Ace of Spades. The card that takes the hand. Decisive, direct, built to close. Spades turns interest into revenue and conversations into partnerships.

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Clubs

Community

A club is a gathering. This team grows and tends the collective — the relationships, the answers, and the trust that keeps everyone at the table.

How It Works

FOUR MOVES.
ONE CLEAN HAND.

No mystery. No bloated retainers. A deliberate process that takes an idea from concept to market in four plays.

01

The Cut

We dig into your idea, your audience, and your goals — and decide together whether there's a real hand worth playing here.

02

The Deal

Strategy, product definition, and design. We shape exactly what we're building and how it wins before a single line of code is written.

03

The Play

We build it — web or mobile — with the same craft and care we put into our own products. You watch it come together, week by week.

04

The Show

Launch and go-to-market. Positioning, messaging, paid and organic — a full system designed to get it in front of the right people.

TUF

GOT AN IDEA WORTH
BUILDING?

If you're a creator, founder, or domain expert with an audience and a vision — let's talk about whether we're the right firm to build it with you.

Book a Consultation